• Sun. May 19th, 2024

You should not be frightened to improve engineering

For a lot of smaller enterprise homeowners like me, the final two several years have been whole of hurdles — from navigating the COVID-19 pandemic to lessen demand from customers for the merchandise and services we perform so really hard to offer.

And to include to the fiscal hardship, 1 yr ago my business just about lost every little thing.

On Dec.12, 2020, the North Country-based bakery and headquarters of my pretzel enterprise burned down in a fireplace. Martin’s Handmade Pretzels has been in my spouse and children for 4 generations, and when I woke up to see flames encompassing the developing, I feared for what this would necessarily mean for our potential.

I am very pleased to say that just one yr later, my pretzel business is not only back, but flourishing. We continue on to provide pretzels nationwide and throughout New York — from farmer’s marketplaces in Syracuse, Watertown, and Outdated Forge to New York Town Greenmarkets. We also lately reopened our new bakery — in Moira, northern Franklin County — to the general public.

Josiah Martin, owner of Martin's Pretzels

There are two factors why my compact company was in a position to rebound although quite a few many others around me have not been as fortunate: the assistance of my community and my willingness to embrace modern technological innovation.

Very first and foremost, for smaller enterprises like mine, a base of faithful customers is vital. Since we do not have the means of more substantial corporations, we mostly count on term of mouth and social media to catch the attention of new customers. We are also fortunate to have devoted buyers who have been consuming Martin’s Handmade Pretzels for many years and are extremely supportive.