• Mon. Sep 25th, 2023

WPP acquires influencer marketing agency Village Internet marketing to speed up creator overall economy growth

22 Feb 2022

WPP currently announces the acquisition of Village Promoting in North The usa, the industry leader in influencer advertising and creator financial state partnerships.

Founded in 2013 by Vickie Segar, Village Marketing has 150 personnel and was specifically established with the vision of making brands in a social media and cell to start with entire world. It was a person of the to start with resourceful firms to completely honour the exceptional effects of creators and has led inventive campaigns for some of the foremost purchaser makes of the previous 10 years, including Equinox, Nike, Netflix, The Farmer’s Pet, Boll and Branch, Honest Co., Tommy John, SoulCycle, and lots of other folks.

Village Internet marketing will be a part of the Wunderman Thompson community to fortify its commitment to the creator overall economy. Offered the ubiquity of social media, creators are amid the most strong voices of today. This acquisition will allow for Wunderman Thompson to present its customers and models significantly further and additional immediate obtain to the creator economy.

Mark Browse, CEO of WPP, claimed: “Influencers have an increasingly vital job in building brand names. Village Promoting will bring large encounter with some of the world’s leading manufacturers in using influencer articles along with overall performance advertising strategies to push effects for present day entrepreneurs. I’m delighted to welcome them to WPP.”

Mel Edwards, Worldwide CEO of Wunderman Thompson, stated: “Wunderman Thompson is a destination for brands who want to entry the ideal innovative minds and the strongest skills in details and technology. As Village Marketing joins the Wunderman Thompson family members, we can make its full neighborhood of creators more obtainable and available to our clientele, who are among the world’s biggest brands.”

Village Internet marketing has extended advocated for women’s illustration and recognition of gals in business, which includes in creative agencies and in the influencer advertising area at large. As an all-ladies group, Village Marketing’s acquisition marks a historic moment for the advancement of the influencer market and gals-led organizations in all places.

Vickie Segar, Founder of Village Internet marketing, reported: “For a long time, the creator economy and influencer marketing and advertising have been wildly misunderstood and undervalued. We are now at a tipping issue where this is switching — and it’s transforming quickly. This acquisition is a large prospect for us to leverage the skills of a global leader to equally turbocharge our expense in the creator financial state and combine influencer advertising and marketing into the broader advertising ecosystem. We just can’t wait to join the Wunderman Thompson family to proceed to evolve the foreseeable future of marketing and advertising and do the job on inspiring makes with entrepreneurial creators.”

The acquisition is element of WPP’s accelerated expansion strategy and targeted M&A approach to further fortify its core creative capabilities in promoting, communications and design and style, and follows the acquisition of Created Thought in December 2021.

Further more information and facts
Martina Suess, WPP
[email protected]

About WPP
WPP is the artistic transformation business. We use the electric power of creativeness to make superior futures for our men and women, planet, consumers and communities. For a lot more info, visit www.wpp.com.

About Wunderman Thompson
At Wunderman Thompson we exist to inspire expansion for bold manufacturers. Component innovative agency, aspect consultancy and portion know-how company, our professionals provide finish-to-conclusion capabilities at a international scale to deliver inspiration throughout the full model and customer working experience.

We are 20,000 solid in 90 marketplaces all-around the world, where our folks carry together innovative storytelling, diverse views, inclusive contemplating, and hugely specialized vertical capabilities to generate advancement for our customers. We present deep skills across the entire purchaser journey, like communications, commerce, consultancy, CRM, CX, information, output and technologies.

Wunderman Thompson is a WPP agency (NYSE: WPP).
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