• Thu. Sep 21st, 2023

Visa Names Frank Cooper III Global Main Internet marketing Officer

SAN FRANCISCO–(Business enterprise WIRE)–Visa (NYSE: V) nowadays announced that Frank Cooper III will join the business as Chief Marketing Officer (CMO) in May perhaps 2022. Mr. Cooper will also serve as a member of the company’s Government Committee and report to Chairman and Chief Government Officer (CEO), Al Kelly.

“Frank is a rare combine of inventive model strategist with powerful business acumen and a leader who understands the further manufacturer prospect that comes from main with purpose,” said Al Kelly, Chairman and CEO, Visa. “We are thrilled to welcome Frank to Visa and for the wide viewpoint and skillful management he will provide to our company and ongoing brand name evolution.”

Mr. Cooper will direct the world advertising and marketing organization to drive demand from customers for our merchandise, companies and alternatives. Furthermore, he will manual all aspects of the brand name from amplifying our objective through strategies and activations to offering value with our international sponsorships. Mr. Cooper joins Visa just after expending 5 several years at BlackRock as Senior Handling Director and International CMO.

“The Visa brand is between the world’s most highly regarded and recognizable, and I am definitely fired up for the possibility to construct on the do the job that has appear just before me,” stated Mr. Cooper. “The ability of a fantastic brand will come from providing excellent solutions that make a significant variance in people’s lives – and the earth-at-large – and I appear ahead to beginning my new function being aware of how foundational both equally of these issues are to Visa.”

Mr. Cooper provides substantial experience that spans global technological innovation, leisure, buyer products and economical companies makes. Prior to his part at BlackRock, Mr. Cooper served as Chief Promoting and Inventive Officer at BuzzFeed and as CMO of Global Consumer Engagement for PepsiCo’s Global Beverage Team. He also served as a senior government at Motown and Def Jam. Mr. Cooper has been acknowledged by Rapid Enterprise as a person of the “100 Most Imaginative Persons in Business,” was a four-time receiver of Billboard‘s “Ability 100” and receiver of AdColor’s “Legend” award.

Mr. Cooper earned a J.D. from Harvard Law School and a B.S. diploma in business administration from the College of California at Berkeley. He resides in Mamaroneck, NY with his wife Nina.

About Visa Inc.

Visa (NYSE: V) is a environment chief in electronic payments, facilitating transactions amongst individuals, merchants, money establishments and governing administration entities across much more than 200 international locations and territories. Our mission is to link the environment via the most progressive, practical, reputable and safe payments network, enabling men and women, businesses and economies to thrive. We imagine that economies that involve every person almost everywhere, uplift every person just about everywhere and see obtain as foundational to the foreseeable future of funds movement. Discover much more at Visa.com.