• Wed. Oct 5th, 2022

This Entrepreneur Developed a Enterprise Made to Support His Parents Live Happier Lives

In this ongoing series, we are sharing advice, strategies and insights from true entrepreneurs who are out there doing business battle on a everyday foundation. (Answers have been edited and condensed for clarity.)



Brian Park, CEO of Hank

Who are you and what is your business enterprise?

My name is Brian Park and I’m the co-founder and CEO of Hank, a electronic system connecting adults 55+ with people today and actions in their neighborhood. We the two curate team activities and assist member-led pursuits like pickleball, espresso meet up with-ups, art workshops, ping pong, skydiving, and most anything in among. Our intention is to construct Hank to be the best tech resolution for this technology to produce and maintain the social connections that we know continue to keep us all residing extended, much healthier life.

What influenced you to generate this enterprise?

The genesis of Hank came from a sort of conflation amongst two unique sections of my daily life: the expert, and the particular.

At the time I started pondering about Hank, I experienced expended above a ten years doing the job in the tech marketplace, where by a common rule of thumb is to “style for you” — indicating anyone underneath the age of forty. You will find this very ingrained false impression in tech that more mature generations really don’t comprehend or want new technologies, so extremely not often do we style options with older folks in head.

The personalized portion of my aha minute came all over the time that my parents became empty nesters. With my brother and I out of the dwelling, I watched as my mom and dad struggled to obtain new social circles and pursuits. That watch started off to intermingle with my working experience in the tech marketplace, and alongside one another the two started to give condition to Hank. My mother and dad inevitably observed social outlets by way of church and alumni corporations, but it was a prolonged and disjointed approach for them. Viewing my people have a tough time as they moved into this new phase of daily life just drove residence for me and my co-founder Andrew (we’ve been very best good friends since 6th quality!) how vital social connections and new routines had been to our parents’ happiness, which was the nugget that started off Hank.

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What was your most important company problem and how did you pivot to conquer it?

In my practical experience, a person of the major problems we experience as business people is staying targeted on — and genuine to — your eyesight.

Our 1st iteration of Hank was truly a extremely unique organization: we had been effectively making an attempt to deliver assisted residing expert services like transportation and higher top quality meal shipping to older adults’ unique houses. We learned pretty rapidly that constructing that specific business was likely to need a genuine change absent from our initial eyesight all around local community setting up and social connection.

The obstacle was that our early model of Hank would probably have been a feasible, if shorter ceiling, business—we have been looking at early wins! But we just realized that it was not heading to actually supply on what we set out to do for ourselves or the 55+ demographic. So, we primarily went again to brass tacks: we paused every little thing for about two months when we talked to our customers, whiteboarded new versions, and rebuilt the model and item with our staff.

Those people months were equally definitely thrilling and also quite hard — it was challenging on us, and our group, to flip absent from early indicators of advancement and small-expression viability and start out all in excess of. But, we would do it again in a 2nd — it led us to construct a business enterprise we’re particularly proud of which is greater positioned to present benefit to our Hank neighborhood.

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What suggestions would you give business owners hunting for funding?

There are 3 factors I constantly believe about heading into a elevate of any size: remaining structured, jogging it like a procedure, and telling a story.

The very first two are really just about execution. Some initially time entrepreneurs make the miscalculation of wondering that funding will form of magically look if your notion is excellent sufficient, when in reality there’s a construction and a timeline to trader specials and interactions, and you’ve got acquired to be on best of people details to make a raise go smoothly.

The 3rd — telling a tale and finding traders to obtain into your vision — s the single most significant detail. You want buyers who really understand the place you happen to be making an attempt to go, which signifies that you have to comprehend and be equipped to articulate the place you’re attempting to go. Invest time acquiring clarity on your eyesight and use that as the anchor for your story. The funding is only a little piece of what you must be right after: you also want traders to be companions who are aligned with your vision, so they can recommend you on how to get there and can assistance you feel about what it will acquire to realize the up coming milestone of expansion.

What does the term “entrepreneur” suggest to you?

Persistence and consistency previously mentioned all else.

For every instant of glory as an entrepreneur — a wonderful launch, a stunning solution, a group-defining thought — there are a million some others that are demanding, tricky, and unpredictable. The most effective business people are the kinds who arrive back again every single working day, whether or not business enterprise is booming or you might be still having difficulties with solution-sector in shape, and brings grit and tenacity to find out and make improvements to and figure a way via issues.

It is really also truly worth noting that people exact characteristics are significant to have in your workforce at large it will not be sufficient for the founder or founders to work that way. I have found which is especially correct at early levels where you can find a ton of pivoting and figuring out what desires to happen throughout the company.

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What is some thing numerous aspiring company house owners imagine they need that they actually don’t?

I feel it’s typical for to start with-time founders to truly feel like they have to have all the solutions ahead of they get started off, so they will delay solution get the job done or fundraising discussions or other crucial activities until finally they have bought it all “ideal.”

But 1 of the tenets that Andrew and I are living by as founders is the notion of modest methods alternatively than none. We relaunched the new Hank web site at MVP phase soon after only a handful of weeks spent concepting the providing and redesigning the internet site. Given that then we have created it up piece by piece, 7 days by 7 days, centered on comments from our shoppers. It truly is so crucial to get out there and talk to shoppers and get started iterating on your solution relatively than trying to develop it in a silo till it can be perfect. There is no best, and the faster founders get relaxed with that, you’ll move faster, your workforce will sense extra empowered, and you can finally conclusion up with a greater item.