• Tue. Jul 5th, 2022

Sensical Taps Nickelodeon Vet Sharon Kroll Cohen as Head of Advertising and marketing

Former Nickelodeon exec Sharon Kroll Cohen has been tapped to head up marketing for Sensical, a new streaming support geared towards young children 2-10. Common Sense Networks CEO Eric Berger, to whom she will report, declared the seek the services of on Friday.

Cohen experienced beforehand been serving as a senior advisor to Popular Perception Networks, which launched Sensical this summertime. Cohen, who will be centered in New York, will hold the title of vice president, promoting.

Cohen’s oversight will incorporate written content advertising and marketing, social media advertising, general public relations and situations, buyer insights, and user acquisition and shopper lifecycle advertising and marketing. She will also oversee editorial partnership packages and affiliate marketing and advertising with product companions.

“Over the earlier yr, I’ve had the privilege of partnering carefully with Sharon on the launch of Sensical,” Berger explained in a assertion. “Bringing the streaming support to existence in the course of the program of the pandemic undoubtedly had its set of worries, but Sharon’s dedication to excellence and determination to thrive impressed me outside of words and phrases. As we construct and expand this best-in-class service in a highly aggressive ecosystem, I simply cannot consider everyone much better suited to lead our internet marketing attempts and make certain that our unique brand name gains traction with audiences and is observed as a new benchmark in children’s digital media.”

Sensical is inspired by Typical Feeling Media’s scores and assessment provider for mom and dad.

“After two decades at Viacom creating what is arguably linear’s most recognizable kids brand, I realized that my up coming role required to be in just an business that was fearless in its go-to-market tactic as nicely as empowering in phrases of its information,” Cohen explained.
I have observed equally of these characteristics in Common Sense Networks and Sensical. I glimpse ahead to embarking on this following chapter, with Eric and the relaxation of the talented leadership team, to improve this specific manufacturer in the months in advance.”

At Nickelodeon, Cohen was most just lately government VP, Nickelodeon Experiences, where she oversaw strategic scheduling, enhancement of spot-based mostly ordeals spanning accommodations, topic parks, dwell demonstrates and theatricals, festivals, and model activations. Former roles at the firm integrated executive VP, husband or wife marketing and advertising, senior VP, integrated and retail marketing, and top the Integrated Methods Team.

Possessing launched this summer season, Sensical is a totally free advertisement-supported application showcasing with a vast assortment of video clip entertainment tailored to charm to youngsters less than 10, as properly as parents who want to make positive the programming is regarded protected and academic across a assortment of matters.