Richard “Rusty” Citron, a major motion picture and television marketing govt and private supervisor, died on Dec. 16 at the age of 68. The trigger was Lewy system dementia.
Citron’s career in show organization spanned more than 4 a long time and noticed him rub shoulders with notable artists and creators from throughout the spectrum of the amusement business whilst overseeing the theatrical marketing and advertising of more than 200 movement images. As a advertising govt, Citron worked at 20th Century Fox, LucasFilm, Marvel, Walt Disney, MGM, Sony Pictures and Common Studios. His duties bundled anything from coming up with national mall promotions for George Lucas’ “Return of the Jedi” to making excitement for the Rocky franchise.
His expert lifetime commenced right after the then 16-year old Citron lied about his age to get a position as a website page for “The David Frost Present.” Early in his occupation, Citron was a personal supervisor and represented Mel Brooks, Anne Bancroft, Dom DeLuise, Larry Gelbart, Richard Dimitri and Sha Na Na.
Citron wrote a memoir about his time in demonstrate enterprise entitled “The Elephant Will not Do Cable!: My Lifetime in Hollywood from Zsa Zsa to Alice Cooper.” The title of the reserve was derived from his knowledge on a Tv particular that Citron was helping to place jointly for the federal government of Spain and a present that incorporated performances from the likes of Dionne Warwick and Cat Stevens. Capturing was held up when the agent for one of the performers, an elephant, opted to push a really hard discount.
“One hour before broadcast, the producer walked into the office with a straight facial area and introduced: the elephant won’t do cable,” Citron wrote. “We all started out to chuckle, and we stored laughing that sort of giggle that only will come in the absurdity of the second.”
Citron was also active in philanthropy, founding the Actors Hall of Fame Foundation, a 501 c-3 non-profit foundation that is dedicated to restoring extraordinary arts schooling in faculties. The foundation honors life span achievement in film, tv and theater serving as a conduit to deliver new revenues and sources for college students, lecturers and organizations. Citron was a member of the Academy of Movement Photograph Arts and Sciences, and was the founding chairman of the Merchandise Placement Council and an executive board member of the Movie Facts Council.
Citron is survived by his wife Jill, daughters Rachel and Stacy, son-in-law Ethan and two grandsons Ellis and Miles. As his ultimate present, Citron donated his mind for exploration to the Brain Donor Challenge in hopes of a overcome and much more guidance to treat Lewy overall body dementia.