Neumann brings significant experience in brand name innovation and data-driven consumer and B2B internet marketing
ATLANTA, April 25, 2022–(Business enterprise WIRE)–RentPath (www.rentpath.com), a Redfin firm, and major advertising know-how and expert services system for the residential rental business, declared the appointment of internet marketing veteran Kathy Neumann as Main Advertising Officer. Neumann previously served as a Vice President of Marketing at Chewy as properly as the Vice President of Marketing at Carter’s Inc.
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RentPath appoints revenue-driving strategic leader, Kathy Neumann, as Main Internet marketing Officer. (Photo: Organization Wire)
“Kathy is palms-down the ideal human being to direct our advertising and branding initiatives in the course of this thrilling time for our firm. She is an superb, hand-on executive, who brings huge energy, deep knowledge in digital internet marketing, and is extremely considerate about brand promise and how it resonates with buyers and customers. I am thrilled to get the job done alongside her as we not only evolve our firm manufacturers, but boost the performance of our advertising and marketing methods for our consumers and prospects,” said Jon Ziglar, CEO of RentPath.
As CMO, Neumann will oversee new initiatives that create connections with property teams to aid them address leasing worries with smarter, data-pushed internet marketing answers. As effectively, she will enable acquire additional personalized shopper ordeals that are attuned to renters’ requirements so they can effortlessly locate a property. Neumann joins RentPath with a in depth track record in leading all facets of marketing approach, like brand, social media, research advertising and marketing, direct marketing and marketplace investigation.
“I’m thrilled to be part of the astounding staff at RentPath. I look ahead to constructing on the company’s legacy of innovation in the rental market as we leverage our proprietary facts and technologies goods to increase the rental journey for both the renter and our clientele. It is these types of an amazing time to join RentPath as we enter a new period of growth and are ready to leverage radically expanded access by way of Redfin. I glimpse forward to telling the model story as we continue on to increase and evolve,” said Neumann.
Neumann brings priceless encounter from guiding integrated promoting groups and elevating the consumer browsing practical experience at on line pet retailer, Chewy. As VP of Promoting at major retailer Carter’s, Neumann oversaw the go-to-industry system for Carter’s, OshKosh B’gosh and SkipHop models in North America.
She also served in leadership roles at Land’s Stop, Victoria’s Secret Immediate, LLC, and Restricted Makes.
Neumann is the recipient of 12 business-associated awards like the 2019 OnCon Icon Top 50 Marketer Award as very well as the 2015 AMA Atlanta Marketer of the 12 months Award for Built-in Advertising Marketing campaign, Interactive Marketing and advertising & Social Media Campaign. She holds a Bachelor of Business enterprise Administration in accounting & management from the University of Oklahoma.
RentPath is the only advertising and marketing and automation platform that engages prospective citizens through the whole renter journey, maximizing leads and occupancies with unparalleled ROI. Via its wide community of rental listing internet sites like hire.com, ApartmentGuide.com, Rentals.com, and Redfin.com, RentPath connects house proprietors and supervisors with above 10 million large-intent, in-market place renters for every thirty day period. In addition, the RentPath system powers a whole suite of very best-in-class electronic promoting options across search advertising, social media, e mail marketing, internet chat, resident interaction, name management and more. RentPath’s holistic answers simplify the rental search working experience for renters while driving occupancies and efficiencies for home managers and entrepreneurs. RentPath is a Redfin Company.
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Vice President, B2B Marketing and advertising