Veteran Company SaaS Executive to Guide Worldwide Advertising
SAN FRANCISCO, March 17, 2022–(Enterprise WIRE)–LiveRamp (NYSE: RAMP), the top details enablement platform, nowadays announced that Jessica Shapiro has joined its executive management team as main marketing and advertising officer (CMO) and will report directly to CEO Scott Howe.
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LiveRamp hires Jessica Shapiro as Main Marketing Officer. (Photo: Business Wire)
Shapiro delivers comprehensive advertising and marketing abilities to LiveRamp from her management roles at some of the most legendary business-to-organization (B2B) and business-to-consumer (B2C) manufacturers, including Microsoft, Starbucks and SAP. She is identified for developing enduring customer-centric brands, driving progress-concentrated marketing, providing revolutionary client and lover encounters, and building high-executing teams. Most not long ago, Shapiro served as vice president of international corporate internet marketing and vice president of demand technology and industry advertising and marketing at Icertis.
“We’re at an fascinating inflection level for the enterprise, as we’ve evolved our providing from an software to a unified organization platform, Secure Haven, which empowers our clients to take a radically simple strategy to enabling facts in extra techniques than ever prior to,” claimed Scott Howe, LiveRamp CEO. “Jessica’s deep comprehending of info-driven marketing and advertising and her versatility obtaining led a range of promoting functions for some of the most noteworthy B2B and B2C corporations would make her uniquely qualified to be LiveRamp’s CMO.”
“The world’s best marketers know how crucial it is to leverage data to provide excellent shopper activities. For present day major enterprises, data is their competitive benefit for driving progress and engendering model loyalty,” added Shapiro, CMO of LiveRamp. “In this intricate sector, there is no corporation much better positioned than LiveRamp to make it protected and simple to deliver breakthrough progress with info. The potential is bright for LiveRamp, and I could not be a lot more thrilled to realize our great chance.”
Shapiro joins LiveRamp at an exciting time in its advancement journey. Led by its daring vision and class-developing engineering, the organization will deliver far more than a 50 percent-billion pounds in earnings this fiscal 12 months. In addition, LiveRamp carries on to speedily enhance its selection of prospects whose subscription contracts exceed a single million pounds in yearly income. Safe and sound Haven now serves additional than 60% of significant-box retailers in the U.S. and is the crystal clear company choice for enabling the all over the world progress of retail media networks and information collaboration. Global models demand worldwide answers, and LiveRamp continues to accelerate enlargement to more than a dozen new countries across APAC, EU and LATAM.
LiveRamp is the foremost facts enablement system for the harmless, effortless and helpful use of info. Run by core id resolution capabilities and an unparalleled community, LiveRamp allows firms and their partners to greater connect, manage, and activate facts to completely transform shopper experiences and generate more worthwhile business outcomes. LiveRamp’s entirely interoperable and neutral infrastructure provides finish-to-end addressability for the world’s major manufacturers, agencies, and publishers. For far more info, go to www.LiveRamp.com.
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