As the 2022 NHRA Tenting Environment Drag Racing Series normal year concludes this weekend at the historic NHRA U.S. Nationals, Justin Ashley Racing and Davis Motorsports announced a multi-calendar year extension to its principal sponsorship settlement with Phillips Connect, a national leader in semi-trailer monitoring and sensor systems. The wide-ranging internet marketing application started this time at the NHRA Winternationals, and during the year the impression of the advertising things have developed exponentially, thanks in portion to Ashley’s dominance on the monitor heading into the Countdown playoffs as well as the organization-to-business enterprise prospects that have produced at situations all through the time.
“Our intention throughout this season has been to present Phillips Hook up and its partners with an elite advertising platform focused to additional making opportunities for organization. Its results has been a immediate final result of the tireless perform and dedication Phillips Hook up has dedicated to the over-all results of this software,” explained Ashley, a two-time winner and 4-time finalist this season. “Since the starting of the period, Jim Epler has been on the street going to with Phillips Connect customers to display screen its good-trailer engineering in between races. Rob Phillips, Amber White, and their staff have overseen the implementation of so quite a few inventive strategies focused to enhancing business enterprise for their business, their customers, and their associates. I am so grateful for the possibility to continue symbolizing an corporation with this kind of an outstanding tradition and do the job with individuals I considerably appreciate and appreciate. I know the most effective is nevertheless to arrive for Phillips Connect and our crew on and off the racetrack.”
This year Phillips Hook up released an interactive exhibit which is existing at each individual NHRA national event. It highlights the extensive array of sensible-trailer technological innovation solutions that increase and streamline Phillips Connects’ shopper functions with fast details investigation and perception into the fleets’ most essential property to boost uptime, operational efficiencies, and driver protection. Additionally, a huge wide variety of corporations have been hosted at races and joined Justin Ashley Racing which include Velociti, Bendix, Sensata Partners, and the Wyakin Basis.
“Our partnership with Justin and the NHRA has produced a immediate route for us to link in a special way with our consumers,” explained Phillips Connect’s founder and CEO, Rob Phillips. “Both Justin Ashley and his Davis Motorsports team have been big supporters of our mission and have labored tough to show their commitment to a profitable partnership with our group at Phillips Connect.”
“After a lot more than 20 several years away from the sport of nitro drag racing I couldn’t be happier to marketplace our solutions and companies applying the NHRA system,” mentioned Phillips Connect’s EVP, Jim Epler. “Justin has been an fantastic consultant of our brand and tradition. We enjoy to acquire, but we also have to have to gain absent from the monitor, and that is what this partnership has proven incredibly helpful in accomplishing.”
Both Phillips Join and Justin Ashley Racing observed instant results with the launch of this method and are thrilled to take the partnership to the up coming amount in 2023. With a full marketing system presently in spot, the staff expects to see an even increased return on its financial investment as they enter the new year.