• Fri. Dec 1st, 2023

Amazon still the leading e-commerce model for Canadians: RBC study

A new survey has found that Amazon is the top e-commerce brand in Canada among online shoppers.

Amazon is the top rated e-commerce company in Canada, in accordance to a new RBC Capital Markets study. (Photo by Artur Widak/NurPhoto by way of Getty Pictures)

While Canadians shopped on the net considerably less in 2021 than they did the year the pandemic hit, a new RBC study has identified that Amazon remained the major e-commerce brand amongst on the internet shoppers.  

RBC Cash Marketplaces once-a-year Canadian E-Commerce Survey identified that Amazon (AMZN) is still the sector leader in Canada, with 84 per cent of Canadians reporting that they had acquired an item from the on line retailing huge in the past calendar year. The future most well-liked manufacturer was Walmart, with 36 for every cent of respondents saying they had obtained an merchandise from the company’s web site in the very last year. 

The survey of 1,519 Canadians by means of SurveyMonkey also identified that 54 for every cent of respondents say they check out Amazon at minimum as soon as a week, with one more 35 for each cent saying they buy products from the web-site amongst just one and three situations per thirty day period. Most customers flip to Amazon to buy electronics, music and films (43 for each cent), adopted by apparel, shoes and accessories (41 for each cent), and books (37 for each cent). 

“Amazon’s gain is pushed by minimal prices and cost of delivery,” stated the RBC report, authored by analysts Sabahat Khan and Irene Nattel. 

“These final results carry on to indicate that Amazon’s overarching tactic of offering a broad variety, at costs shoppers understand to be the least expensive in the market, and with swift delivery, give a sturdy benefit proposition.” 

Amazon has been steadily increasing its presence in Canada, rising the range of fulfilment centres scattered across the place, as well as growing its company and tech teams in Toronto and Vancouver. The e-commerce behemoth declared in December that it will accelerate shipping speeds to Yellowknife, N.W.T. and Whitehorse, Yukon, cutting ordinary supply periods in 50 percent from 10 to 12 days to five. 

Though Amazon is nonetheless leading the way when it will come to on the web procuring, total e-commerce concentrations have moderated a little bit in Canada from the record-highs that were being strike throughout the peak of the COVID-19 pandemic. The RBC study located that 63 for each cent of respondents visit on the internet retail web pages at least at the time a 7 days, down marginally from 65 for each cent in 2020. On the other hand, much more people today are pursuing by on buys, with almost one particular-third (29 per cent) of those people surveyed saying they get matters on the web at least the moment a week, up from 25 for every cent in 2020. 

The study also uncovered that customers who manufactured on-line purchases in the past 12 months ended up most most likely to obtain books, electronics, songs, motion pictures, and toys. The groups that observed the fewest on-line customers incorporated groceries, mattresses and household furniture, but the study discovered that on the web need for those people merchandise has “risen modestly” in the last 12 months. 

Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Observe her on Twitter @alicjawithaj.

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