• Mon. Dec 5th, 2022

‘A new chapter:’ Bandwidth’s main advertising and marketing officer Noreen Allen is stepping down

RALEIGH – A senior executive at Bandwidth who has been an government with five distinct tech businesses in the Triangle has resolved to go away the company.

Noreen Allen, the company’s main promoting officer, introduced her choice recently.

Allen’s vocation incorporated a ten years of assistance at Bandwidth.

WRAL TechWire spoke with Allen about her final decision, what arrives next, and the place Bandwidth will go from right here as the business prepares to move to a new headquarters facility in Raleigh.

The transcript of the job interview follows, and has been evenly edited for clarity.

WRAL TechWire (TW): Notify us about your decision – why now, and what comes next for you?

Noreen Allen, Main Marketing and advertising Officer, Bandwidth (Allen): I’ve been at Bandwidth for almost ten decades and in Raleigh for much more than 20 years. I have such passion for this firm and this town. Raleigh has been so great to me! I have experienced an incredible run listed here, launching my occupation in tech and aiding to scale and propel the expansion of five fascinating providers.

I have labored intently with some definitely impactful organizations in the location from the Raleigh Chamber to nonprofits like Band With each other and other groups supporting the location and gals in tech. It has been my honor and privilege to perform along with so many fantastic persons about the years. I never ever believed I’d say it, but I’m all set to start off a new chapter. I occur from a extremely substantial relatives exterior of Philadelphia and sense it’s the correct time to head back again dwelling to be nearer to them. Go Birds!

Noreen Allen (Picture courtesy of Noreen Allen)

TW: You have experienced about a decade at Bandwidth – what was your working experience with the enterprise?

Allen: It’s been a rocket ship! Bandwidth was an early-phase regional tech corporation when I joined in 2012 — and now we’re a international, publicly traded application company powering some of the most interesting brands in the environment like Microsoft, Google, Zoom, Uber and a lot of a lot more. Alongside the way, we developed a crew of exceptionally proficient people and a actually special culture that is focused on men and women and assisting every other thrive. The coolest part of my time at Bandwidth is seeing the effect of our technology in the globe. The application-powered communications that we provide are being utilised all over the place these days – from collaboration instruments in the office to on-desire applications on our telephones, to connected devices in our houses. Bandwidth has actually improved the way we converse with each and every other, how we learn, and interact with brand names. It was effective to witness.

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TW: And you’ve been in the Triangle for far more than 20 many years – what has your expertise been in the Triangle? 

Allen: Guy, I really like this current market! The Triangle is this sort of a vivid tech hub. You can do the job for a super cool tech company, travel 5 minutes to get to a killer cafe, drive yet another 10 minutes to see a Foo Fighters clearly show, and get to the airport in 10 minutes. In which else does that occur? We have bought it so superior in this town. It’s difficult to envision a spot that is far more supportive for enterprises, or a better put to establish a career. The people today in this city are so providing of their time and expertise. There’s a serious perception of community. We have bought a excellent startup ecosystem, and this sort of an extraordinary concentration of tech talent. There are so many remarkable businesses across so lots of areas of tech, and at a variety of various levels. Some of the best-acknowledged organizations about the world are now recognizing the Triangle for all the extraordinary advantages we have – the expertise, the collaborative tradition, universities, proximity to the coastline and mountains, price tag of residing. The Triangle presents so lots of of the benefits of a larger metropolis, but at an easier speed alongside with that Southern hospitality.

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TW: How is the Triangle unique now than when you 1st started working in the area?  What are the significant alterations?  What is very similar now as it was then?

Allen: We have grown rather a little bit! I keep in mind chatting to WRAL TechWire editor Rick Smith nearly 20 a long time in the past and at the time the Triangle was home to primarily larger, more established providers. Pupils graduating from NC schools imagined they experienced to head West to operate for cool, modern businesses. Nowadays, they’ve received their pick of exciting selections appropriate in this article in the Triangle, ranging from modern new startups in co-functioning spaces to satellite offices for tech giants. Microsoft, Amazon, Google and Apple all have a presence in the Triangle today. That is a testament to the amazing ecosystem we have created in this local community.

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TW: What are some memorable assignments or initiatives with which you’ve been involved?

Allen: In 20+ yrs, I worked with SpectraSite (now American Tower), Motricity, Hosted Solutions (now Tierpoint), ChannelAdvisor, and Bandwidth. They all experienced epic rides and there are so lots of entertaining tales (and possibly a couple of nicknames) behind the scenes from just about every one. But for me, what resonates most is the people. I had the great fortune to get the job done with some fantastic people today over the many years. Jointly we achieved massive things and we experienced a great deal of entertaining executing it!

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A pair ordeals that stand out.

At Bandwidth, I’m really proud of the get the job done we did to reposition the business in the journey to IPO in 2017. Then, in 2020 we experienced to navigate an announcement about creating a new world-wide headquarters in Raleigh in the midst of significant uncertainty for the duration of a world pandemic.

At SpectraSite, we took the firm from individual bankruptcy to IPO on NYSE in 80 days. Just cannot forget about the Mayor of Raleigh using a selfie with Coolio at a Bandwidth start celebration we hosted at CAM several many years back again!

A further exciting one particular – Bandwidth CEO David Morken and I joined a workforce from the Town of Raleigh on a push tour in NYC a couple several years back to boost the region.

I inadvertently walked into the body as David was becoming filmed on dwell Television on the floor of the NYSE. That’s a error I have in no way lived down. Another person on my workforce dressed as me photobombing the CEO for Halloween that 12 months!

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TW: What tips would you have to those just starting their occupation, no matter if at Bandwidth or at other Triangle spot corporations?

Allen: My assistance for people just commencing at Bandwidth: You are in a seriously particular position. I stayed for 10 several years simply because of the people today. And that starts off at the top with David Morken, our CEO.  I have worked for some fantastic businesses above the decades, but Bandwidth is certainly distinctive. We care about individuals in a way that is seriously unusual. Bandwidth is at the centre of an interesting tech earth and has so much possible.

My advice for everyone beginning their occupations in the Triangle: You are also in a definitely specific location. This marketplace is so entire of amazing prospect throughout so a lot of locations of tech. And you will not discover a much more supportive company group. My assistance for anyone early in their professions: Be your possess advocate. Just take manage of your job. You want far more chance? Go immediately after it! Check with your manager exactly what you will need to do to get to the subsequent stage. Give and obtain responses gracefully. Never just sit back and hold out for factors to happen. Make them transpire. Be a student of the entire world about you – read through, pay attention, observe – find out from people today and corporations around you. You can get your MBA just by paying interest to companies and leaders all-around you just about every working day.

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TW: Convey to us about your staff – how will your perform continue – what do you hope your ‘legacy’ will be at Bandwidth and in the Triangle?

Allen: I’m leaving a powerhouse crew at Bandwidth. I am so very pleased of them, and grateful for the time we experienced collectively, it was a accurate blessing. Their creative imagination and travel impressed me and pushed me to be much better each and every day. They are my legacy. I simply cannot wait to look at them do remarkable matters for many years to come! I know I’m leaving the firm in great fingers.

I hope my group and all people in the Triangle continues to drive the boundaries of what is possible for this location. Neglect the comparisons to Silicon Valley or any other space. The Triangle is a wonderful area and is taking on giants from all-around the earth everyday. Have religion in what we do in this article and make it happen!