- Influencer sponsorship overview system FYPM rated the 5 maximum and most affordable shelling out brand names.
- Walmart and Nike had been amongst the leading paying, although Javy Espresso and NA-KD were being among the lowest.
- Listed here are all 10 models, and how FYPM collected the conclusions for its most up-to-date study.
As much more influencers advocate for fork out transparency, creator startups are constructing equipment to assist collect and share fork out facts with the creator local community.
F*** You Pay out Me, a system for creators to anonymously evaluate brand names, lately posted a creator pricing report for specials on Instagram and TikTok. The crowdsourced brand name testimonials include things like knowledge on normal payment centered on follower depend and platform, and the normal value of exclusivity and usage rights.
Making use of the platform, influencers and expertise administrators can anonymously overview the manufacturers they have worked with, and see how a lot other folks have been paid out for very similar specials. Each overview is authorized (or denied) by the FYPM workforce, and when a new member submits an software, they are needed to both connect backlinks, or submit screenshots with possibly proof of payment, deliverables, or communications with the brand name, to validate the offer.
The highest-spending models in FYPM’s most modern report have been bigger domestic names, like Focus on and Nike. The lessen-spending models were being frequently modest-scale DTC startups, like Glamnetic and Javy Coffee.
FYPM’s report is primarily based on knowledge from 16,010 crowdsourced model offer opinions submitted by FYPM creators, with about 7,279 brand names. A bulk of the evaluations ended up for discounts that took spot in 2022. The data is principally from US-primarily based creators, with a couple of opinions from creators in the United kingdom and Canada.
These were being the 5 optimum-shelling out brands in the report:
- Focus on
These models persistently exceeded industry benchmarks, like high payments, when it arrived to creator payment, according to the report.
These ended up the 5 most affordable-paying out makes in the report:
- Javy Espresso
- Fi Collar
These most affordable spending makes had a monitor report for minimal payments and consistently paid creators down below marketplace common, according to the evaluations in the report.
In January, FYPM posted a list of the best and the worst models to perform with, centered on details from 9,578 responses from influencers on its platform.
At the time, Adobe was at the best of the “very best” record, and garnered great feedback about its interactions with influencers. FYPM CEO Lindsey Lugrin explained 1 instance of an influencer campaign with Adobe provided an influencer who was a university student, who said in a assessment that Adobe was in a position to perform perfectly with their course plan, specially during last exams.
In its most latest report, FYPM as soon as once more requested creators to price the models they’d worked with. FYPM collected responses from around 10,000 creators with testimonials from above 7,000 brand names. These creators rated their ordeals working with brands on sponsored material for Instagram and TikTok. The scores range from 1 to 5, with 5 becoming the greatest — or most constructive — ranking.
These were the best-rated models:
- Sunday Riley (5.00)
- Good American (4.95)
- Superior Molecules (4.93)
- Topicals (4.87)
- Lancome (4.86)
These had been the lowest-rated brands:
- NA-KD (3.11)
- Glamnetic (3.16)
- The Coldest Water (3.16)
- Trend Nova (3.23)
- Kurgo (3.29)